St. Paul’s Senior Services


St. Paul's Senior Services

Project Highlights

  • Re-launched modern website
  • Condensed 100+ pages to 30


modern design update

St. Paul’s Senior Services’ new website is a complete overhaul of their prior web presence. Each page required a re-working of the content and messaging after years of information was simply tacked on to the old pages. In doing so, a clean and easy to understand site was re-launched that included new functionality and services.

Multiple Design Principles

Content Design

Over one hundred pages of content were reworked and condensed into approximately thirty. Extra care was given to the Services section, where up to eighteen pages were condensed into a single page detailing each care facility. This helped get the messaging back on track and allow visitors to easily find what they were looking for.

Layout Design

St. Paul’s previous site was text heavy and light on imagery. Updating the color palette and injecting life into the pages through photos and icons helped give the retirement communities the vibrancy they deserved. The rest of the site became easier and more intuitive to navigate.