Portfolio

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Vectrom Tennis Web Platform

The Vectrom Tennis web platform contains a fully customized Wordpress theme, which powers the companion app available on the app store. Complex integration of user account and achievement plugins are hidden beneath a clean aesthetic, with art direction and asset creation completed by me.

Vengeance – Independent Film Poster

Vengeance is an independent film released by The Picena Company. Complete artistic freedom in layout, tone, and style yielded a poster to that blends classic Western movie imagery with a modern, grittier feel. Custom Photoshop brushes painted the imagery, and fonts edited in Illustrator. See Storyboarding project for more work on Vengeance.

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St. Paul’s Senior Services

A fully revamped and modern website, I condensed over one hundred pages down to 32 in redesigning the content flow and user experience of navigating their content. Extra detail and development time was put into Services pages, ensuring the information was optimized for every user device.

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Sweetwater Valley Civic Association

Sweetwater Valley Civic Association (SVCA) is a hub of community information for the Sweetwater/Bonita area of San Diego. Transitioning off of an old, out-dated site to a modern, responsive design provided the opportunity to edit and reorganize the site’s content to hone in on the message and function of the mission.

Seductive Affair Poster

Seductive Affair is an independent film released by The Picena Company. Utilizing images from a photo shoot, I applied several filters and image manipulation techniques to achieve a style meant to resemble classic movie posters out of the Noir genre.

Seductive Affair T-Shirt

I created this print form a segment of the Vengeance poster. I felt like this frame had a story that could be told, and I designed this piece to represent the freedom we experience when we become unburdened.

The Focus Foundation

The Focus Foundation is a large site website with comprehensive information covering many topics. Strict design consistency and optimal use of customized Visual Composer templates ensured an efficient development schedule despite the complexity of information.

Vectrom Tennis Logo + Branding

Vectrom Tennis launched in 2016 and needed to establish itself with an identity. I developed the initial logo using the company’s product and mission motifs. From there, branding guides were created and print collateral designed to sell the service.

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Fast Forward Events

Fast Forward Events is a PR marketing event firm located in San Diego. This site was designed to act as a showcase for their projects, creating a scenario in which a clean design is required to accommodate the varying possibilities of their showcase media.

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Ethical H2O

Ethical H2O serves to enact visitors to contact the site for more information about ordering their water filter system. Clear, concise call to actions are strategically placed around the site, which also acts as an information hub regarding filtered water. This keep the user on the site, engaged with the content and one click away from ordering.